Matching business sense

A while ago, Aesthetics + Economics did a post about Lancome Pout-a-Porter collection, especially the Proenza Pink (based on... you guessed it--the Proenza Schouler Spring 2007 show). The post outlined the brilliance of using a fashion brand to market make-up, which can be accessed here.

So what topic had a two-page spread in April's Flare?

MATCH GAME: Hit the right note with the perfect scents inspired by spring's top trends

Now, anyone who's read my earlier entries knows that perfume is really not my thing. But this Agent Provocateur bottle is almost irresistible.

matching Agent Provocateur Maitresse Eau de Parfum with the dominatrix look at Dolce & Gabbana

So what do you make of this trend? Is it a joining of companies with similar styles? Or just another chance to grab our money by attaching make-up and perfume companies to fashion? Or a little of both?